Today's Take · Apr 27
The Lager Is Calling From Inside the House
The craft beer industry's decade-long obsession with hazy IPAs is ending not with a whimper but with a lager — and the breweries that dismissed clean, restrained styles as boring are now scrambling to catch up to the producers who never abandoned them.
The craft beer industry spent a decade telling you that turbidity was a personality trait. Hazy IPAs — lactose-bombed, adjunct-heavy, often indistinguishable from each other — became the default identity for a generation of breweries that confused novelty wit…
Read the full take →